Challenges are also opportunities.In this episode, the Founder and CEO of Zygo Sheera Goren talks about how their technology is breaking through the audio streaming industry. She shares a potential disaster they had in product development, and how that issue ended up becoming a vital part of their product.Listen up to this fascinating episode.KEY TAKEAWAYS FROM THIS EPISODEWe live in a streaming world where everyone is already listening to something. If you’re a runner or biker, you’re probably already streaming music or podcasts as you go. What if you could continue streaming during swimming?Sheera Goren and her company Zygo spent years developing this innovative product before selling them.Zygo is now working on metric tracking, leaderboards, teams, and live classes to give a lifetime value to the product.Constantly learn how to improve your product, increase your yield, and enhance the overall customer experience.Challenges are also opportunities.Utilize the passion population of your target markets.If somebody has one new cool gadget, everyone wants it. It becomes a conversational piece.Today’s Guest:Sheera Goren is the Founder and CEO of Zygo.Zygo is an underwater streaming audio technology and creative content that brings swimming into the modern fitness era..Connect and learn more about Sheera and Zygo here:Website: https://www.shopzygo.comLinkedin: https://www.linkedin.com/in/sheera-goren-a1743920/Instagram:https://www.Instagram.com/zygogramhttps://www.Instagram.com/sheegoWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply