Finding the right fitting clothes is a challenge. Finding the right fit while shopping online is not only a challenge for the customer, but also for brands.In this episode, Greg Moore, CEO of Wair, shares how their technology helps brand owners improve customer satisfaction, reduce returns and get higher conversions online.KEY TAKEAWAYS FROM THIS EPISODEOne of the biggest challenges apparel brands face today online is sizing.You have to make the process as easy as possible for your customers.Just by having a “Fit Size” button on the website increases customer trust and increases conversions.Understand the problem, isolate a process, then figure out which tool solves that.Book: Educated by Tara Westoverhttps://www.penguinrandomhouse.com/books/550168/educated-by-tara-westover/TODAY’S GUESTGreg Moore is the CEO of Fit3D, Inc. (Fit3D & WAIR). He is also an Emmy Award winner, executive leader, public speaker, the multi-patent recipient and builds businesses to solve world-altering problems with data profitably.WAIR is The Modern Solution for Personalized Fit. They help apparel, and fashion retailers deliver a confident shopping experience while increasing conversions and sustainability and reducing returns.Connect and learn more about Greg and Wair here:Website: https://getwair.comLinkedIn: https://www.linkedin.com/in/gregoryamoore/We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply