By the end of this episode, you’ll know what lifestyle branding is and how lifestyle brands appeal to their audience through their deep desires.

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First, we’ll answer the question “What is a lifestyle brand?” And how it promotes the audience’s desirable lifestyle as a primary method of resonating with who they are.

Next, we’ll look at what a lifestyle branding strategy defines including

Who the audience is
The desirable lifestyle they want
The method to communicate this lifestyle
The associations it will align with
The experiences it will provide
How to help them achieve it

Then we’ll look at some lifestyle brand examples including red bull and Patagonia and how they paint a picture of the audience’s desirable lifestyle to resonate with who they are.

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