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097 | How To Sell Brand Strategy [With 5 Questions]

097 | How To Sell Brand Strategy [With 5 Questions]

FromBrand Master Podcast


097 | How To Sell Brand Strategy [With 5 Questions]

FromBrand Master Podcast

ratings:
Length:
9 minutes
Released:
May 6, 2021
Format:
Podcast episode

Description

By the end of this episode, you’ll be armed with 5 questions you can ask a client to shift the conversation from logo design to strategy in a way that will convince them they need your help.

? Learn more: https://brandmasteracademy.com/brand-master-podcast/

First, you’ll meet Bob, the logo shopper who always asks “how much for a logo” how you can turn this potential time-waster into a valued paying client.

Next, you’ll discover the most effective way to get entrepreneurs and business owners to shift their perspective from the idea that they need a logo design and open up to a new way of thinking.

Then, we’ll dive into the questions you need to ask that will help you to sell your brand strategy services.

By asking all 5 of these questions you’ll achieve 3 things

[1] You’ll Position Yourself As An Authority
[2] They’ll Question Their Logic
[3] They’ll value your response

This strategy will result in you shifting the conversation from logo design to brand strategy in a way that will make them want to hear what you have to say.

For more brand strategy resources and downloads visit https://brandmasteracademy.com/
Released:
May 6, 2021
Format:
Podcast episode

Titles in the series (100)

The Brand Master Podcast is a show dedicated to helping branding professionals and entrepreneurs to build brands using strategy, psychology, and creative thinking. Branding is far more than aesthetics. To build a brand that connects you need positioning, brand personality, a human persona and brand voice, communication and messaging frameworks, storytelling techniques. All of this and more are covered right here, through actionable tips, techniques, and systems. If you want to brand like a master, the brand master podcast will show you how. For more brand strategy resources visit www.brandmasteracademy.com