By the end of this episode, you’ll understand the difference between the customer journey map and the customer story so you can design a better customer experience for your brand.

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First, we’ll break down the customer journey. We’ll look at how a series of steps represents your audience's journey to success and how customer journey mapping can help you design a better user experience.

Next, you’ll discover the customer story and how it differs to the customer journey. You’ll learn about the before state and the after state and how this can influence the overall experience you design.

Finally, we’ll break down an example of the difference between the customer journey vs the customer story when looking through the lens of an average entrepreneur’s story and how that can be used to design your brand experience.

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