25 min listen
013 Finding the Right Customer, Part 2 with Blaine Millet
FromCEO BrainFood
ratings:
Length:
41 minutes
Released:
Sep 9, 2019
Format:
Podcast episode
Description
01:10 – Welcoming back today’s guest, Blaine Millet
04:08 – Blaine poses an intriguing question about customers
05:24 – Results companies can expect by adopting a strategy of customer obsession
06:36 – Building long tail differentiation
08:02 – The Disneyland example
09:52 – The Ace Hardware example
11:05 – Michael dives deeper into the Disneyland example
11:53 – How a company can start the journey to customer obsession
13:30 – The ‘REMARK’able Triangle explained
16:22 – Component One: Trust
19:59 – Customer Anxiety explained
22:19 – Component Two: Customer Experience
24:04 – Component Three: Consistently helping your audience
26:23 – Blaine reiterates his belief that companies should stop marketing
28:17 – Finding your core customers
31:13 – Blaine’s favorite strategy for acquiring the right customers
36:10 – Blaine leaves the audience with one final piece of advice
38:57 – Where listeners can follow Blaine
39:54 – Michael teases the topic of the next episode of CEO Brain Food
40:13 – Where to find Michael’s Functional Team Scorecard
TWEETABLE QUOTES
“The one thing I like companies to think about is to ask yourself, ‘What are the pain points in your business that you wanna solve?’” (06:02)
“Well it’s [Disneyland] the happiest place on Earth because, when you go there, they treat you so incredibly well. They obsess over every guest that show up at Disneyland.” (09:30)
“There is no one, and I mean no one, on the planet that will ever advocate for you or be your marketing agent if they don’t trust you.” (16:32)
“For all the ‘Attaboys’ you earn, you need about a hundred ‘Attaboys’ cause every one ‘Ah shit’ wiped out all hundred ‘Attaboys.’” (19:11)
“Not all money is good money.” (29:34)
RESOURCE LINKS
Michael’s LinkedIn
Michael’s Website
The REMARKable Triangle
The Functional Team Scorecard
Jim Collins' Website
Blaine’s LinkedIn
Blaine’s Website
04:08 – Blaine poses an intriguing question about customers
05:24 – Results companies can expect by adopting a strategy of customer obsession
06:36 – Building long tail differentiation
08:02 – The Disneyland example
09:52 – The Ace Hardware example
11:05 – Michael dives deeper into the Disneyland example
11:53 – How a company can start the journey to customer obsession
13:30 – The ‘REMARK’able Triangle explained
16:22 – Component One: Trust
19:59 – Customer Anxiety explained
22:19 – Component Two: Customer Experience
24:04 – Component Three: Consistently helping your audience
26:23 – Blaine reiterates his belief that companies should stop marketing
28:17 – Finding your core customers
31:13 – Blaine’s favorite strategy for acquiring the right customers
36:10 – Blaine leaves the audience with one final piece of advice
38:57 – Where listeners can follow Blaine
39:54 – Michael teases the topic of the next episode of CEO Brain Food
40:13 – Where to find Michael’s Functional Team Scorecard
TWEETABLE QUOTES
“The one thing I like companies to think about is to ask yourself, ‘What are the pain points in your business that you wanna solve?’” (06:02)
“Well it’s [Disneyland] the happiest place on Earth because, when you go there, they treat you so incredibly well. They obsess over every guest that show up at Disneyland.” (09:30)
“There is no one, and I mean no one, on the planet that will ever advocate for you or be your marketing agent if they don’t trust you.” (16:32)
“For all the ‘Attaboys’ you earn, you need about a hundred ‘Attaboys’ cause every one ‘Ah shit’ wiped out all hundred ‘Attaboys.’” (19:11)
“Not all money is good money.” (29:34)
RESOURCE LINKS
Michael’s LinkedIn
Michael’s Website
The REMARKable Triangle
The Functional Team Scorecard
Jim Collins' Website
Blaine’s LinkedIn
Blaine’s Website
Released:
Sep 9, 2019
Format:
Podcast episode
Titles in the series (26)
Welcome to CEO BrainFood: In this introductory episode, executive coach and host of CEO BrainFood welcomes his podcast producer, Harry Duran. Together they discuss the impetus behind the creation of the podcast. Michael covers some of his background and training and discusses what led him to create the show. by CEO BrainFood