In this episode, Bedros Keuilian interviews Brandon Steiner - founder and CEO of Steiner Sports Marketing. Brandon started his high-profile career by selling dirt, that’s right… dirt, and turned it into a multimillion-dollar empire! His secret? Creating value for the customer, client, and everyone in between. Watch or listen now to discover what strategies Brandon was able to use to outsell his opponents. “Pain is a great motivated to achieve any outcome ” - Bedros Keuilian Here’s what you’ll discover: 2:09 - What value proposition means; and how it can help build your empire 11:00 - Brandon’s mindset when it came to selling his product; and why you need to take risks when cataloging your product 13:15 - How you can develop your work ethic; and use it to win 20:40 - Why your ego is your enemy, and how it will stop you from success 32:40 - How losing can teach you valuable lessons; and how it is crucial for your personal growth “Dream big, sample small, fail quick” -  Brandon Steiner