01:56 – Introducing today’s topic: Creating a Living Culture with Authentic Leadership 02:10 – Defining what we mean by ‘culture’ 05:35 – The Theranos Example 07:12 – Culture as a differentiator 08:12 – Understanding your core values 10:19 – The Zappos Example 12:22 – Why leadership is key to culture 14:19 – Authentic leadership defined 16:17 – The importance of building trust 18:08 – The Operations vs. Sales Example 19:24 – Taking a financial hit in order to retain the integrity of core values 20:30 – Characteristics of an authentic leader 21:34 – Finding your purpose 22:34 – The Disney Example 24:56 – Michael reiterates the importance of differentiating yourself through authentic leadership 27:29 – Michael teases the topic of the next episode of CEO Brain Food27:58 – Where to find Michael’s Functional Team Scorecard TWEETABLE QUOTES“To me, culture is your combination of your core values, your purpose, and the direction your company is taking.” (02:23)  “When you have a great culture, it can be a differentiator in the market.” (04:23)  “Be thinking about culture as a way to be different, a way to differentiate yourself.” (07:12)  “Leadership creates culture. So, if you’re the CEO, your job is to articulate why your company exists, what it stands for, what it believes in, and what it values and especially where it’s headed.” (12:22)  “To build trust you need to be vulnerable. You need to be able to say, ‘Gee, I don’t know the answer to that question. Let’s do some research and figure this out.’” (16:17)  “The authentic leader is gonna show what they do and how they do it by consistently demonstrating with their own behaviors – their words and actions – their commitment to the core values and the core purpose of the company.” (20:30)  “By choosing true authenticity, your team is going to have more confidence in you.” (26:46)  RESOURCE LINKSMichael’s LinkedInMichael’s WebsiteThe REMARKable TriangleThe Functional Team ScorecardJim Collins' WebsiteBOOKS MENTIONED:Organizational Culture and LeadershipBuilt to Last