Expressing gratitude towards our donors and making them feel appreciated is a key part of building loyal long lasting relationships with them. It’s something we should focus on everyday but, in light of the COVID-19 pandemic, it might be more important than ever on an organizational and a fundamentally human level. Dave Linn is a foremost expert on gratitude and generosity, his programs help nonprofit and business leaders learn the deep benefits of expressing gratitude which allows them to practice it in their personal and professional lives (which are more interconnected than you’d think). In this timely and uplifting interview, we discuss why gratitude is an important and effective element in the donor / organization relationship, some practical ways to implement it, the importance of authenticity, and how expressing gratitude to your donors can enhance their resilience during COVID-19 and other crises. While timely and contextual, it’s a conversation that could transform your relationship with your donors in both good times and bad.