39 min listen
Newish To Creative Briefs? Welcome To The Mess...Uhh, Fun - Esther Wang, Strategist
Newish To Creative Briefs? Welcome To The Mess...Uhh, Fun - Esther Wang, Strategist
ratings:
Length:
39 minutes
Released:
Nov 18, 2021
Format:
Podcast episode
Description
Esther Wang is two years into her strategy career. We recently spoke in a Sweathead Happy Hour (online) about creative briefs–How do you make them good? How do make them better? How do make them something that creative teams will use?
So, in this episode, we wanted to have that kind of conversation again.
We talk about why talking about creative briefs is a much more complicated discussion than many people realize. We workshop a creative brief to get teachers to use an online learning system. And we discuss the 3 to 4 phases that brief writers tend to mature through.
There is a lot of thinking out loud in this episode but, without admitting the mess involved in our work, well, we'd be liars.
You can find Esther here: https://www.linkedin.com/in/esther-wang7
**
Find out about our strategy classes at http://www.sweathead.com
Follow the fun on Instagram: http://www.instagram.com/sweathead
Subscribe to our newsletter: http://eepurl.com/dscjW5
So, in this episode, we wanted to have that kind of conversation again.
We talk about why talking about creative briefs is a much more complicated discussion than many people realize. We workshop a creative brief to get teachers to use an online learning system. And we discuss the 3 to 4 phases that brief writers tend to mature through.
There is a lot of thinking out loud in this episode but, without admitting the mess involved in our work, well, we'd be liars.
You can find Esther here: https://www.linkedin.com/in/esther-wang7
**
Find out about our strategy classes at http://www.sweathead.com
Follow the fun on Instagram: http://www.instagram.com/sweathead
Subscribe to our newsletter: http://eepurl.com/dscjW5
Released:
Nov 18, 2021
Format:
Podcast episode
Titles in the series (100)
You Can't Growth Hack Your Way Out Of Being F&*ked - RG Logan, Strategy Head by Sweathead, A Strategy Podcast