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Please, Can We Do Advertising Together? - Trine Keller-Andreason, Strategist

Please, Can We Do Advertising Together? - Trine Keller-Andreason, Strategist

FromSweathead, A Strategy Podcast


Please, Can We Do Advertising Together? - Trine Keller-Andreason, Strategist

FromSweathead, A Strategy Podcast

ratings:
Length:
47 minutes
Released:
Jun 30, 2019
Format:
Podcast episode

Description

Trine Keller-Andreason is a planner at Forsman & Bodenfors. She's worked in Denmark and New York, but now lives in Sweden. Just over a week ago, her team won the inaugural Creative Strategy Grand Prix at The Cannes International Festival of Creativity. The project took Volvo's history and focus on safety somewhere it hadn't been before. This will come as no surprise because Forsman & Bodenfors is an agency many haven't seen before. They espouse a certain humanity and equality in how they work with each other - there isn't much formal hierarchy, there aren't many big titles, and people have to agree before projects can move ahead. Recently, the agency name arrived in New York through osmosis with KBS. But consensus, flat hierarchy, and small titles, can that even work in New York? You can find Trine here: https://twitter.com/trineka 

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New book "Strategy Is Your Words" out soon.
Released:
Jun 30, 2019
Format:
Podcast episode

Titles in the series (100)

How do you get good at strategy? Whether you’re into brand strategy, advertising strategy, digital strategy, social media strategy, or you just love doing strategy but you get frustrated at how people use the word, Sweathead will help you delve into the practices and minds of some of the world’s most wonderful strategists. We're in our fifth year and have surpassed 1,200,000 listens! Hit SUBSCRIBE, tell your friends, and leave a kind rating. Real-time action is @markpollard and @sweathead. You can find strategy classes and "Strategy Is Your Words" here: http://www.sweathead.com.