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Putting Yourself And Your Campaigns Out There - Julian Cole, Comms Planner

Putting Yourself And Your Campaigns Out There - Julian Cole, Comms Planner

FromSweathead, A Strategy Podcast


Putting Yourself And Your Campaigns Out There - Julian Cole, Comms Planner

FromSweathead, A Strategy Podcast

ratings:
Length:
52 minutes
Released:
May 9, 2019
Format:
Podcast episode

Description

Julian Cole was formerly the Head of Comms Planning at BBDO in New York. We've known each since around 2008. We've blogged, taught Skillshare, and spoken at conferences side by side. And now we're doing a strategy class in a bunch of different cities side by side. It's called The Strategy Super Sizer Megaclass. 
We discuss:
- Revenge-astroturfing a bank by walking into it and yelling at it
- The value of writing and putting yourself out there
- Giving useful feedback about ideas
- Working better with media agencies
- An impromptu strategy for saving lamps from hypothetical extinction

You can find Julian and his Planning Dirty newsletter here: https://twitter.com/juliancole
And you can find out about the MEGACLASS here: http://www.strategymegaclass.com

Sweathead strategy classes are in session: http://courses.sweathead.co
Released:
May 9, 2019
Format:
Podcast episode

Titles in the series (100)

How do you get good at strategy? Whether you’re into brand strategy, advertising strategy, digital strategy, social media strategy, or you just love doing strategy but you get frustrated at how people use the word, Sweathead will help you delve into the practices and minds of some of the world’s most wonderful strategists. We're in our fifth year and have surpassed 1,200,000 listens! Hit SUBSCRIBE, tell your friends, and leave a kind rating. Real-time action is @markpollard and @sweathead. You can find strategy classes and "Strategy Is Your Words" here: http://www.sweathead.com.