Marketing consultant Wiemer Snijders recently gathered some of his favorite brains into a book. The book is a call to marketers and strategists of all kinds to deploy more evidence and more facts in their work. The book's name is "Eat Your Greens". It is available through Troubador.

We discuss:
1. The 5 most useful fact-based ideas to marketers right now
2. The allure of consulting models and diagrams
3. Marketing's credibility issue

You can find Wiemer here: https://twitter.com/wiemersnijders

 
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New book "Strategy Is Your Words" out soon.