This week we’ve caught Wiemer Snijders. A Dutchman with a famous banana, Wiemer is one of the most prominent figures at the forefront of Marketing Sciences.

Currently a Partner at The Commercial Works, he recently published Eat Your Greens: Fact-Based Thinking to Improve Your Brand’s Health, which features contributions from 35 of the world’s top marketers, including the likes of Byron Sharp, Mark Ritson and Bob Hoffman.

Listen to him talk on how the scientific approach is helping to turn around marketing, the possible root causes of the lack of long-term strategic thinking in the industry, and a whole lot more.

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Wiemer's Links:

Twitter: @wiemersnijders
Eat Your Greens by Wiemer Snijders
The Mind Is Flat by Nick Chaker

Bad Science by Ben Goldacre

It’s A Little More Complicated Than That by Ben Goldacre

How To Lie With Statistics by Darrell Huff
Naked Statistics by Charles Wheelan

Economics Facts And Fallacies by Thomas Saul

Factfulness by Hans Rosyln

Progress by Johan Norberg

The Consuming Instinct by Gad Saad

On Writing Well by William Zinsser

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