Wielding a witch’s wand, we hot-footed aboard the Hogwarts Express for a magical chat with Founder of Bodacious and strategy’s own Severus Snape, Zoe Scaman, this week.  



Zoe’s love for sci-fi and strategy has sent her searching around the world for the next shiny thing, working for the likes of Droga5, Ridley Scott Creative Group, and Adidas. She’s developed a TV series for a huge fashion label, branded a celebrity or two, and is the go-to-guru for expertise on brand planning and entertainment strategy. 



In this episode, she adds magic and mojo to topics like avoiding university, Sydney’s strategy scene, PPC for porn sites, agencies ‘sausage factory’ problem, world-building and what-if planning, fetishizing frameworks, why the smartest people ask stupid questions, and a treasure trove more. 


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Follow Zoe on Twitter 
And check out her Substack 
Here’s Bodacious 
Her out of this world ISOLATED Talk 
And her article on breaking our non-fiction addiction 
 
Zoe’s book recommendations are:

Hollowpox Trilogy by Jessica Townsend 

Where the Crawdads Sing by Delia Owens 

Daring Greatly by Brené Brown 

Dare to Lead by Brené Brown

Spinning Silver by Naomi Novik 

Uprooted by Naomi Novik 

The Midnight Library by Matt Haig 

How to Stop Time by Matt Haig

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