Discover this podcast and so much more

Podcasts are free to enjoy without a subscription. We also offer ebooks, audiobooks, and so much more for just $11.99/month.

4: Amy Kean on neuromarketing and publishing a modern-day illustrated fairy tale

4: Amy Kean on neuromarketing and publishing a modern-day illustrated fairy tale

FromCall To Action


4: Amy Kean on neuromarketing and publishing a modern-day illustrated fairy tale

FromCall To Action

ratings:
Length:
49 minutes
Released:
Mar 22, 2019
Format:
Podcast episode

Description

Published author, poet, public speaker and Starcoms’s Head of Strategic Innovation, Amy’s led media and marketing strategies for some of the world’s biggest brands, including the BBC, Unilever, and Nando’s.


Her first foray into writing, with the modern-day fairy tale, The Little Girl Who Gave Zero Fucks, was a stonking success; storming to the top of the charts on Amazon.


Amy’s also been listed as one of the most influential and innovative people in UK digital media by the likes of The Drum, while her career has taken her to Asia and back again, and she is rightly a vocal champion for smashing gender inequality in our industry, and beyond.


///// 


Amy Kean:


Twitter: @Keano81


The Little Girl Who Gave Zero Fucks Website


The Little Girl Who Gave Zero Fucks (Amazon)


The Chimp Parodox by Prof Steve Peters


Amy's Shots Column


Selling to the Subconscious: Should more markers use 'Dreamvertising'? The Drum article


Gasp:


Dreams. The Final Advertising Frontier?


/////
Released:
Mar 22, 2019
Format:
Podcast episode

Titles in the series (100)

The go-to podcast for anyone trying to make sense of the world of Marketing, Business and beyond. In an industry that is a minefield of utter bollocks, we aim to capture our heroes and allies from the front line to have a chin-wag with. It’s like Pokémon Go, with the single but vital exception that it’s not a short-term bandwagon of shite. UK TOP 3 | US TOP 100 | RELEASED FORTNIGHTLY