Matt O'Keefe is President of Loud & Live Sports, the event organizers behind major CrossFit Sanctionals including Wodapalooza and The Granite Games. He's also agent to CrossFit superstars including Mat Fraser, Tia-Clair Toomey, Brent Fikowski, Patrick Vellner, Katrin Davidsdottir, and more. We sit down to talk about his unlikely origins in the space, the challenges of moving the fitness events space forward, and why so much of what he does is built on close personal friendships. Learn more about the work Matt is doing to help the CrossFit community during COVID-19 at United in Movement.