4 min listen
049: Your Copy NEEDS To Build Trust. Here’s Why & How…
049: Your Copy NEEDS To Build Trust. Here’s Why & How…
ratings:
Length:
33 minutes
Released:
Aug 31, 2021
Format:
Podcast episode
Description
Today’s article focuses on 3 types of trust: deterrence-based trust, knowledge-based trust, and identification-based trust. The article reveals that trust and social capital are both a prerequisite to learning and that trust can determine the type of learning that happens. Trust and social capital are important for us as copywriters as we’re more likely to be vulnerable with one another. But, how can we write copy that builds trust and social capital at the same time? Listen to today’s episode to learn more. What To Look For In This Episode: What is the relationship between trust and social capital? What is the role of trust and social capital in learning? 3 trust builders in copy: ability, benevolence, integrity. Journal Article: Understanding the Dynamics of Collective Learning: The Role of Trust and Social Capital http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.948.4451&rep=rep1&type=pdf&fbclid=IwAR04Wo41zYXVi3a_tzxEcjYIkUS_774EtCHH4effbEiTELWK4yW2kRmQtjA Gubbins, C., & MacCurtain, S. (2008). Understanding the Dynamics of Collective Learning: The Role of Trust and Social Capital. Advances in Developing Human Resources, 10(4), 578–599. https://doi.org/10.1177/1523422308320372 Resources: Register for my workshop – geoffkullman.com/workshop Brand Voice Template – brandvoicetemplate.com Got a question you want answered on the podcast? Awesome! Go to geoffkullman.com/questions Connect with Geoff: Instagram: instagram.com/geoffkullman Twitter: twitter.com/geoffkullman Inquiries: geoffkullman.com Subscribe To The Podcast Here: Do you have friends, colleagues, or clients who would find The Psychology of Copywriting podcast valuable? Spread the word!
Released:
Aug 31, 2021
Format:
Podcast episode
Titles in the series (82)
Welcome to Psychology of Copywriting: Discover the copywriting concepts and principles hidden inside the latest and best research within the fields of neuroscience, linguistics, and psychology. Join host Geoff Kullman every week to learn more about what’s happening in the brain of your... by The Psychology of Copywriting