About this episode:In this week’s episode, we interview the founder of Scratch Labs, Dr. Allen Lim, and talk with him about "embracing the suck," self-care, training consistency, and his approach to nutrition. Guest Bio – Dr. Allen Lim:Dr. Allen Lim received his doctorate from the Applied Exercise Science Laboratory in the Department of Integrative Physiology at the University of Colorado. Allen worked on the Pro Cycling Tour as a sport scientist and coach for the Phonak, TIAA-CREF, Slipstream, Garmin, and Radio Shack professional cycling teams. More recently, Allen founded Skratch Labs, a boot-strapped sports nutrition company, that was ranked in 2014 as the 3rd fastest growing food and beverage company in the USA by Inc., 5000. Allen has co-written three cookbooks with Chef Biju Thomas - the Feed Zone Cookbook, the Feed Zone Portables, and the Feed Zone Table - all of which help to give people the basic skills and knowledge to prepare real food from scratch as part of a physically active lifestyle. Allen has served as a consultant for the Chinese Olympic Team at the 1996 Olympic Games in Atlanta, for the US Olympic Cycling Team at the 2012 and 2016 Olympic Games in London and Rio, and for organizations and individuals ranging from the Joe Gibbs Racing Team, Kansas City Royals, and President George W. Bush. A sought-after speaker, Allen has given two TEDx talks, guest lectures regularly at the University of Colorado at Boulder and has been a key note speaker for organizations like the American College of Sports Medicine, Training Peaks, Map My Fitness, Strava, The North Face, The Colorado Outdoor Industry Leadership Summit, Under Armour, and the Gold Lab Symposium.Read More About Dr. Allen Lim:https://www.skratchlabs.com/pages/about-ushttps://www.instagram.com/allenskratch/https://twitter.com/allenskratchEpisode Highlights:Embracing the suckSelf-care and how to sustain performance in the long-termHow Dr. Allen Lim helps elite athletes perform at their bestListen to the episode on Apple Podcasts, Spotify, Stitcher, Google Podcasts, or on your favorite podcast platform.