Negotiation is a psychological game between individuals. To play it effectively, you have to know the rules of the game. So what role does trust play in the big game? Keld Jensen, an internationally recognized author and adviser on behavioral economics and decision making, joins us to discuss the big topic of trust. Why is trust required in negotiations? How do we develop trust? What are the essential components within trust that we need to be aware of? This is for anyone who negotiates in work or in life! ALL SHOW NOTES AND LINKS AT: negotiations.ninja/podcast