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    244 – What If Your Product Category is Already Taken with Sam Holmes of Holmes Sweet Home

    244 – What If Your Product Category is Already Taken with Sam Holmes of Holmes Sweet Home

    FromGift Biz Unwrapped

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    244 – What If Your Product Category is Already Taken with Sam Holmes of Holmes Sweet Home

    FromGift Biz Unwrapped

    ratings:
    Length:
    59 minutes
    Released:
    Dec 9, 2019
    Format:
    Podcast episode

    Description

    Holmes Sweet Home is a confections company that crafts gourmet nut brittles and caramel sauces.
    Sam started experimenting with sugar cooking in her 5th grade science class. Enamored by how simple table sugar can be transformed into so many treats, she continued to hone her skills over the next 25 years.
    After leading sales teams in a Fortune 1000 company, she combined what she learned in Corporate America with lessons gleaned at her grandmother's hip to create a very special business.
    Today you can find Holmes Sweet Home products in bakeries, coffee shops, candy stores, specialty gift stores and coming soon, wineries!
    Business Building InsightsIn entrepreneurial life there are myriad of opportunities that come your way. Focus on what's going well despite the challenges.
    Explore ideas and let them unfold as you create your business.
    Never structure your business as a hobby. Take steps to make sure it will have longevity and room to grow.
    Believe in your product and identify what way(s) it's different and better than others in the same category. Then you'll always have a market for what you offer.
    At farmer's markets or trade shows, be approachable so people want to talk to you about your product.
    Taking steps to followup after product delivery allows you to confirm satisfaction and get invaluable feedback that will turn first-timers into long term customers.

    Resources Mentionedhttps://squareup.com/ (Square)
    Contact Linkshttps://www.holmessweets.com/ (Website)
    https://www.facebook.com/holmessweets (Facebook)
    https://www.instagram.com/holmessweets/ (Instagram)
    Join our FREE Gift Biz Breeze Facebook Communityhttps://www.facebook.com/groups/GiftBizBreeze (Become a Member of Gift Biz Breeze)
    If you found value in this podcast, make sure to subscribe so you automatically get the next episode downloaded for your convenience. Also, if you'd like to do me a huge favor, please leave a review. That helps other creators like you find the show and build their businesses too.
    https://podcasts.apple.com/us/podcast/gift-biz-unwrapped/id986323267 (Apple Podcasts)
    https://podcasts.google.com/?feed=aHR0cDovL3d3dy5naWZ0Yml6dW53cmFwcGVkLmNvbS9mZWVkL3BvZGNhc3Q=&inf_contact_key=f00b9b282a6156da6dc2e642eb167c2f680f8914173f9191b1c0223e68310bb1 (Google Podcasts)
    https://open.spotify.com/show/380HmeoVquMHRzOepaoF0s (Spotify)
    Thank so much! Sue
     
    Released:
    Dec 9, 2019
    Format:
    Podcast episode

    Titles in the series (100)

    Have you thought about turning your hobby into a profitable small business? This podcast shows you how to do just that. Whether you want a side gig for some extra cash or to get out of your 9-5, the handmade products you make for fun can hold the key! In each episode you'll hear steps and actions to take to start and grow a profitable business. It's created specifically for the handmade product business entrepreneur; a group I lovingly call Gifters, Bakers, Crafters, and Makers. You're a fabulous unique creative person and I'm here to help you get on the right path to making your vision a reality. There's a lot out there about building a service based business, some about building a product business, but handmade is different. There are specific nuances to handmade that we cover here. Have you thought about starting a business but not sure what the first steps should be and you're afraid to do it "wrong?" Have you started your business but it's not progressing as you had envisioned? Are you confused about Etsy, Amazon Handmade and Shopify platforms? What about email marketing and Facebook or Instagram ads for attracting sales? There is so much to know it can be overwhelming and confusing. I'm your host, Sue Monhait, and I interview business owners who have been where you are. This is combined with over 30 years of experience consulting hundreds of boutique and big brands along with opening two profitable product based business of my own, I'm here to help you realize your dream. At the end of each episode, you'll walk away with new ideas, tools, or processes that you can apply immediately to get results. Decide on your business. Learn how to get started. Hear what others do to get customers and increase their sales. A great first step is to subscribe to the show. Then you'll automatically get each new episode as it releases - ready and waiting for you when it's convenient to listen. The main show becomes available on Saturday morning with a short Tips & Talk episode on Wednesday. I want you to know that you don't have to do this alone. Find more free resources over at GiftBizUnwrapped.com and if you're looking for a community of handmade makers just like you, join us over in my private Facebook Group - Gift Biz Breeze.