We’re thrilled to have Kristin Toth join Blaine & Ramon on DTC Pod where she walks us through her career trajectory and how she narrowed in on supply chain & ops, being an advisor to multiple startups, why building a circular furniture company is challenging, how Fernish strategically launched in two cities to test product-market, and how Fernish has evolved over time. 1:51 - 5:49 What is Fernish?6:22 - 8:38 The story behind Fernish12:04 - 18:07 Kristin’s career trajectory18:39 - 22:15 Working at Amazon24:07 - 26:53 The role of an advisor26:54 - 31:00 Working at Fernish32:31 - 37:59 The early days of Fernish40:05 - 43:00 Data & Logistics50:48 - 52:48 What Fernish is focusing on now This episode is brought to you by OpenStore:Visit https://open.store to get a free, no-obligation offer for your e-commerce business from OpenStore in 24 hours. Have any questions about the show or topics you'd like us to explore further? Shoot us a DM; we'd love to hear from you.Follow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok Kristin Toth - President & COO of  FernishRamon Berrios - CEO of Trend.ioBlaine Bolus - COO of OmniPanel