Eric Shepherd Otto Pizza Portland
Great talk today with Eric Shepherd of Otto Pizza. Eric is the director of marketing and communications and has been with the company for the last 3 years.
Eric met Mike (The co-owner) at a writing class and became friends and stayed in touch over the years. With the growth of Otto they needed to find someone with a marketing and digital background to help organize and communicate with their customers. Eric helped them organize all their social and marketing efforts and their online reputation into one brand. 
Believe it or not before he started Otto had 5 locations and none of them were linked with any email or P.O.S. system amazing to think about that with today's tech. 
What to Listen For:

How Eric got started with Otto
How Eric organized Otto's marketing strategy 
What role was Eric filling when he started and why
What system they use to stay organized
How involved are Anthony & Mike at this point in the business
What P.O.S system do they use
What email service they use and how
Where Eric thinks the future of marketing is going

Mentioned in The Show:

Otto Pizza Portland
Otto Facebook page
Otto on Twitter
Mailchimp
Foodtec Solutions P.O.S. system

Thanks For Listening
Thank you for taking the time to listen to this episode. I hope that you have found it to be valuable. If you have a question or comment you can email at Bruce@smartpizzamarketing.com 
A Big Thank You to Eric of Otto Pizza Portland for coming on the show! It was great to talk with a marketing director of a growing pizza company. Eric gave us some great insight to what its' like to organize and market a fast growing company.
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Also, please leave a quick review on Itunes or Stitcher   … would really help grow the show and get more guests on to help you grow your business and marketing efforts.

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