In this episode, Bruce Irving provides marketing advice to Dimitri, the owner of Buffalo Pizza and Ice Cream in Sacramento, California. They discuss various aspects of marketing, including social media, email campaigns, online ordering platforms, and influencer marketing. Bruce emphasizes the importance of consistent posting on Instagram and TikTok, as well as the need for regular email marketing. He also advises against relying solely on giveaways and highlights the value of organic growth.
Chapters
00:00 Introduction and Overview
03:14 Discussion on Marketing Strategy
08:36 Review of Online Ordering Platforms
09:09 Importance of Email Marketing
10:15 Increasing Sales and Revenue Goals
12:28 Website and Social Media Presence
14:12 Effectiveness of Giveaways and Influencer Marketing
16:35 Importance of Consistent Posting on Instagram and TikTok
19:26T he Costanza Method and Building Brand Awareness
23:24 Avoiding Paid Followers and Outsourcing Marketing
29:30 Bruce Irving's Background and Experience
32:14 Pizza Recommendations in California
33:33 Challenges of Operating a Business in California
35:00 Outsourcing Marketing vs. Internal Content Creation
36:56 The Ongoing Battle of Content Creation
37:19 Committing to Marketing Goals
38:19 Conclusion and Closing Remarks

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