While Aspen is still in its early days, we’re excited to have Keta Burke-Williams on the pod to discuss the logistics of building a fragrance company. In this episode of DTC pod, you’ll hear Blaine & Ramon talk with Keta about creating a scent, finding a manufacturer,  finding her voice when pitching to VCs, optimizing for online and offline sales, being smart with your resources, and tapping into your network. 8:20 - 9:20 The inspiration behind Aspen15:43 - 16:06 Consumer trust is fragile 32:34 - 33:24 Why being cheap is smart19:06 - 19:43 How to sell a scent online26:03 - 26:47 Combatting imposter syndrome 40:10 - 40:49 Don’t underestimate your network! This episode is brought to you by OpenStore:Visit https://open.store to get a free, no-obligation offer for your e-commerce business from OpenStore in 24 hours. Have any questions about the show or topics you'd like us to explore further? Shoot us a DM; we'd love to hear from you.Follow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok Keta Burke-Williams - Founder of Aspen ApothecaryRamon Berrios - CEO of Trend.ioBlaine Bolus - COO of OmniPanel