Podcasting is one of our favorite forms of content because it is so versatile. Not only can you publish the long-form audio on all the major podcast platforms, but when you record it with video you can repurpose on YouTube, break it down into smaller LinkedIn video posts, and a whole lot more. Taking full advantage of your podcast is a huge opportunity to generate demand on dark social. In this episode, Chris talks about how we utilize The State of Demand Podcast at Refine Labs to do just that.

Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.