63 min listen
137 - The Problem with Attribution in B2B SaaS | Back to Basics with Sidney Waterfall
137 - The Problem with Attribution in B2B SaaS | Back to Basics with Sidney Waterfall
ratings:
Length:
38 minutes
Released:
May 1, 2021
Format:
Podcast episode
Description
Sidney Waterfall hosted this episode of Back to Basics with Chris Walker with the main focus of attribution in the B2B SaaS space. While there are common pitfalls associated with the over-reliance on attribution, it's not always so black and white. It's not that you shouldn't use it, just that you should understand when it should and should not be used. It's about balancing the things that you can and can't measure. Just because you can measure it doesn't mean it works and vice versa.
We'd love to hear what you think about the Back to Basics series. Submit any feedback to DGL@refinelabs.com.
Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.
We'd love to hear what you think about the Back to Basics series. Submit any feedback to DGL@refinelabs.com.
Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.
Released:
May 1, 2021
Format:
Podcast episode
Titles in the series (100)
8 - Reallocate Your Marketing Budget - Ads, Campaigns & Vendors | Demand Gen Live S1 x08 by B2B Revenue Vitals