Chris Walker joined Alice de Courcy (CMO, Cognism) for a fireside chat about e-books. He shared his thoughts on what marketers should be channeling their time and energy into instead of the traditional e-book and suggests other methods of tracking past the initial download for those that still choose to produce them. Alice and Chris have differing thoughts on the use and effectiveness of the e-book and both make a compelling case for when and how they should be used in conjunction with other tactics in a marketing strategy. 

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