Research and communication fit together in an ongoing cycle.In this Flip My Funnel Takeover, Samir Kumar Sah speaks more about this with Kira Tchernikovsky, Co-Founder of Customerization, and Raj Kuchibhatla, Founder and Managing Director of RKI Partners Inc.What we talked about:The biggest challenge for product marketers todayHow market research can improve messagingYour recipe for out-of-this-world storytellingTurning research into communication assetsWorthwhile success metricsThis is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.And if a thriving community of growth-oriented marketers sounds like your kind of place, be sure to check out PEAK Community.