The differences between traditional media and digital media, why traditional media is not dead, and why it’s important to understand your campaigns even if you are outsourcing them...with Lindsey Germono of Germono Advertising Company. How Lindsey’s interest in the business world turned into a love for entrepreneurship. How Lindsey approaches media buying and traditional advertising. Why traditional advertising isn’t dead. How TV and radio ads are different from other mediums. Why she focuses on teaching her clients rather than just serving them. Show Notes www.copythatpops.com/005