Copywriting tips, business personas, and how to craft a story that gets attention...from a true 'word nerd' Jessi Honard. How Jessi introduces herself at networking events [5:31] Her top 'golden nuggets' for writing better copy  [6:17] Why reading is the key to better writing [7:11] The key to a great story for entrepreneurs [8:20] The companies Jessi thinks do a great job of sharing their story [10:27] How Jessi ties everything back to her background in education [15:42] Jessi's approach to taking existing copy to the next level [19:25] Jessi's advice on creating lead magnets [21:33] Her best advice for a brand new entrepreneur learning copywriting [23:54] Her advice for established entrepreneurs trying to improve [25:12] Link Outs: Full Shownotes for Copywriting Tips from a "Word Nerd" with Jessi Honard Copywriting Character Quiz Four Hour Work Week Copy That Pops Podcast Archives Dove - Real Beauty Nike - Campaign for Women Kimra Luna - Website Screw the Nine to Five The Hero and the Outlaw - Book Better Writing, Bigger Results