How to create and optimize your landing pages for more email opt-in conversions. The three main types of landing pages. Why minimizing the potential actions on your landing page is important. Why it’s a good idea to be authentic at the risk of losing customers. The pros and cons of all the different software you can use to create your landing pages. Why it’s important to understand your target audience. Read More: Shownotes for Landing Page Creation & Optimization (Part 1)