What is Confirmation Bias? Let's take a dive deep into the one thing we all do within 3 seconds of being introduced to something new and what this all has to do with the effectiveness of your landing pages. The history of why humans make gut level decisions quickly. Why we only look for information that reinforces what we already believe. What a presidential campaign can teach you about confirmation bias. Why your homepage shouldn’t be the main page you send visitors to. Why it’s important to have great landing pages.   Read More:Shownotes for 3 Seconds is all you get: The Psychology of Why Landing Page Optimization Matters