Authenticity, why breakthroughs matter, and why messaging is more important than a website...with Mike Broadwell. How he introduces himself at networking events [1:50] His main motivation to start building his business [8:47] What he's trying to do with Breakthrough Factory [12:41] How to figure out what your best assets are [17:12] The biggest problem with Facebook groups [18:23] Why you need to be authentic [20:44] The role of frames in our lives [22:52] Why you should chase breakthroughs [24:37] How to get a critique on your messaging [31:10]   Link Outs:Shownotes for How to Frame Your Messaging for Ultimate Impact with Mike Broadwell Free Marketing Message Review