Today, I am grateful to have here with me, Dr. Jeff Matheson, co-founder of an all-natural migraine and headache centre, which promotes a non-narcotic approach to pain and headache management. Plus, Dr. Jeff Matheson is the co-founder and medical director of Pure Life Science.   Dr. Jeff Matheson successfully practiced medicine in emergency departments across Canada and internationally, from Ontario, Newfoundland, and Abu Dhabi in the United Arab Emirates. He later was appointed Medical Director of Med-EmergInc in 1998, a company dedicated to staffing underserved hospitals in Canada.   Dr. Matheson has traveled extensively throughout Europe, the Middle East, Africa, and South East Asia and well as Oceania. According to Dr. Matheson, “traveling is the best education!” Dr. Matheson is an enthusiastic believer, as well as being immersed in other cultures. Similarly, if one does not listen to patients, one won’t hear what is necessary to understand the patient’s problem, i.e., the patient’s “culture.”   It is with this ability to listen and empathize with the patients that Dr. Matheson allows an accurate diagnosis and develop sustainable solutions, optimizing health, and patient outcomes. If a solution cannot be determined, resources will be dedicated, through the involvement of alternative care specialists, ascertaining the best possible treatment for the patient by trying to treat causes, not just manage symptoms.   In this episode, Dr. Matheson opens up the show discussing his introduction to the ketogenic diet and how exactly quality fats will promote health. Dr. Matheson dives deep into the relationship between the cell membrane and our DNA. Plus, he speaks about the troubles of fish oil and why we should never take the supplement. Stay tuned to hear Dr. Matheson reveal other damaging fats for our bodies and all about his Pure Form Omegas.   PureForm Plant Based Omegas: http://bit.ly/2OL0FWU . [05:45] About Dr. Matheson    Matheson realized there was no standardization for pain management in Canada. He created a standardization; now, all pain clinics need to use his system. Matheson had all sorts of pain himself. After trying a specific diet, all of the pain melted away. Then, he started prescribing the diet to his patients, who had similar results. Now, Dr. Matheson wants to introduce people to the proper fats for our bodies. Bad fats can harm you just as much as carbohydrates can.   [11:10] How Quality Fats Promote Health The structure of the cell is based on fat. The cell membrane is a fatty membrane. If you do not have a membrane, then you do not have a cell. If we are putting bad fats in our bodies, then we will have a weak cell membrane. How does the cell membrane interact with the rest of the cell? The mitochondria are also made up of fats – it is loaded with the membrane. Unhealthy cell membranes will result in lethargy.   [13:40] Relationship Between the Cell Membrane and our DNA 25% - 33% of your cell membrane is made up of omega-6. 40% of your mitochondria membrane is made up of omega-6. 100% of your cardiolipin is made up of omega-6. When you keep DNA under repair, you need proper omega-6. Our brains take 20% of our metabolic energy. If our mitochondria have bad fats in them, it can’t produce the energy that the nucleus requires to stay healthy. We are being damaged by radiation, so it requires a lot of energy to keep it repaired. If we can’t keep it repaired, we will run into mutations and possibly cancers.   [16:20] What’s the Issue with Fish Oil? Fish oil became popular when researchers found out Inuit people had low rates of heart disease. They assumed their pristine health was because of eating so much fish. However, the Inuit people didn’t eat that much fish. Their diets consisted mostly of seal, whale, and blubber. Most fish oil studies are not very well done scientifically. Fish oils are way too unstable for humans to be consuming. It is taxing our ability to keep the oil from oxidizing. A majority