How do you stand out amongst the competition? You learn to understand your prospective clients' lingo. Our guest, Jeffrey Shaw, who is a nationally acclaimed keynote speaker and host of the popular business podcast, Creative Warriors, helps entrepreneurs and small businesses with their brand and messaging. He shares his practical action steps and insights on how to make your bookkeeping business easier and profitable. During this interview, you'll discover... The importance of putting out the right branding Why lingo is the ideal marketing strategy Why you should understand yourself first To find out more about Jeffrey, visit https://www.thesuccessfulbookkeeper.com.