Crisis ready. No matter the size, type, or industry of your business, being crisis ready will help you to be perfectly prepared for anything life throws at you. Our guest today is the author of Crisis Ready - Building an Invincible Brand in an Uncertain World. Melissa Agnes is a leading authority on crisis preparedness, reputation management, and brand protection. She is a coveted speaker, commentator, and advisor to some of today's leading organizations faced with the greatest risks, helping them become crisis ready and build brand invincibility. During this interview, you'll discover... Why it's important to become crisis ready What it means to build an invincible brand How to prevent and manage issues before they become catastrophic, with the aim of never having them become catastrophic at all To find out more about Melissa Agnes, visit https://www.thesuccessfulbookkeeper.com.