In this episode I’m talking to Siff Haider and Nish Samantray, founders of Arrae, about their trajectory from blogging and working in tech, respectively, to developing a wildly successful wellness brand. In this episode we discuss how Siff’s own health issues and quest for effective natural treatments led her and Nish to found Arrae; how they developed a natural product that actually works; their unique strategy to bring their product to market; how and why their product stands our from others in its category; mistakes they’ve learned from; the pros and cons of working with a significant other and so much more!   www.Sakara.com/BLONDEFILES for 20% off your first order www.GoMacro.com with code BLONDEFILES for 30% off plus free shipping on all orders over $50 www.Dipseastories.com/BLONDE for your free 30 day trial   Produced by Dear Media