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    Fave hits: From 0 to multi-millions in 1 year, how do you do it? Learning from Three Wishes founder Margaret Wishingrad

    Fave hits: From 0 to multi-millions in 1 year, how do you do it? Learning from Three Wishes founder Margaret Wishingrad

    FromFemale Startup Club

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    Fave hits: From 0 to multi-millions in 1 year, how do you do it? Learning from Three Wishes founder Margaret Wishingrad

    FromFemale Startup Club

    ratings:
    Length:
    28 minutes
    Released:
    Jul 20, 2022
    Format:
    Podcast episode

    Description

    Today I’m joined by Margaret Wishingrad, Founder of Three Wishes Cereal. 

    In the 12 months since launching, Margaret and her husband slash business partner Ian have built a multi-million dollar business through thoughtful retail expansion, unique guerrilla marketing moments, and a tasty better-for-you product that people want to keep buying. We’re going through the blueprint to launch and why it’s important to keep your customers' behavior front of mind. 

    Three Wishes is a healthy cereal that tastes like childhood indulgence, led by the cereal aisle’s first female founder, Margaret Wishingrad. While other cereals on the shelf force customers to choose between flavor and nutrition, there’s no compromise with Three Wishes. It’s high protein, low sugar, gluten and grain-free, and made from ingredients like chickpeas, pea protein, and tapioca. 

    In this episode, we discuss Three Wishes' extremely successful launch strategy, how to go about the financials after making sure you have a great minimum viable product, and making sure to get your product on Amazon.

    I absolutely loved chatting to someone who's such an innovator in a traditional space. Our top five learnings (it was hard to narrow it down!) from chatting with Margaret are the following:

    There is no ‘too early', once you have a product that you’re comfortable with and ready to get into retail you should start talking to those buyers

    When something isn't working, instead of freaking out and not knowing what do, take a step back, pivot quick, change and keep going

    Having the flexibility and understanding of how to quickly turn things around and be resourceful is an absolute saving grace 

    A total of 45% of searches begin on Amazon, it’s a search engine in its own right and for that reason a very important channel to focus on. 

    If you're scared to get started, yank the band-aid, just go for it - whatever is holding you back, look it in the eye, just go for it


    By the way! Have you heard about our private network open to Founding Members? If you’re a woman in ecommerce and you’re looking to build your network, get access to women on the show for mentorship and experts to help you build your brand - join the waitlist. We have a limited number of Found Member spots available and you can pop your name on the list at femalestartupclub.com/waitlist.

    LINKS WE MENTION

    Three Wishes Cereal's Instagram

    Margaret's Instagram

    Female Startup Club's Instagram

    Doone's Instagram

    Doone's TikTok

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    Female Startup Club + Clearco: Clear.co/partner/female-star
    Released:
    Jul 20, 2022
    Format:
    Podcast episode

    Titles in the series (100)

    Want access to the best knowledge, tips, tactics, and strategies from the world's most exciting (and successful) entrepreneurs - who happen to be women? Read on... We started the Female Startup Club podcast to bring you insights and learnings from the world’s most successful female founders, entrepreneurs, and women in business. This is a space for women-in-progress to learn through insightful episodes, be inspired, and take action to get what you want out of your startup.We’re on a mission to help women build impactful eCommerce and direct-to-consumer businesses through inspirational and practical content. More than a podcast, Female Startup Club is an educational platform that provides insightful podcasts and technical business courses. The startup series has grown into one of the top 0.5% of podcasts listened to globally and became a top 10 podcast for Entrepreneurship in the US that impacts thousands of small business owners every day. Inspiration for the podcast came from reading Tools of Titans by Tim Ferriss and loving the way men share so directly, that no BS approach. We wanted to hear that same business perspective from women. No fluff. (Btw, the book is awesome but it lacks the female perspective). Enter Female Startup Club. What started as quick video interviews with women chatting about their CPG and DTC businesses on social media turned into a thriving startup podcast. Now just over a year in we’ve done 330+ episodes with some of the world’s most exciting female entrepreneurs who share their direct insights, learnings, eCommerce tactics, and strategies in business to help other founders who are trying to figure startup life out and navigate the entrepreneurial path. We’re totally bias, but it’s really cool. Even though it’s an interview-style show, it’s really just two women having a girlfriend-to-girlfriend chat about how she’s built her business. It’s like meeting an interesting founder at a party, being genuinely curious about what they’re doing, and excited to understand the why and how of their entrepreneurial journey. We like to think of Female Startup Club as your Hype Girl. We show that it’s possible and give you the motivation, tools, and resources you need to keep going in business.Today, we have the luxury of talking to some of the most inspiring women in the female entrepreneurial space three times a week through the Female Startup Club podcast. From Blueland’s Sarah Paiji Yoo-, to Rowena Bird from LUSH Cosmetics and further big names such as Gretta van Riel, Sandy Lin, Mimi Ikonn, and Nadya Okamoto. When you zoom out to the big picture, there are clear patterns among the startup growth paths and tactics of these various women, despite coming from vastly different stories and businesses. All these founder conversations have led to a wealth of knowledge when it comes to the realities of starting an eCommerce business in today’s climate. We’ve been told over and over again by these women that they’re happy to share their startup journeys so deeply because they wish there had been a platform like this when they were starting out. If we can show other women-in-progress that anyone can do it,- and that we all start from the same place (an idea!), we can empower women to dream big and think bigger.But above all, at Female Startup Club we truly believe the opportunities arising from knowledge sharing in the female entrepreneurial community to be limitless. Something we strive to do every day is to create a network of powerful women who want to learn and share, to collect learnings, insights, and strategies, and create useful-, valuable content relevant to the DTC, CPG, eCommerce space. ⁣Hold each other up, share our ideas with our community, and expand your businesses and minds. For this, we are extremely proud to be official supporters of the Malala Fund, donating a portion of our sales to the non-profit working for a world where every girl can learn and lead. Learn more at: Femalestartupclub.com