In today’s podcast, we are talking with Matteo Bizon about how to allocate your retail media budget. Retail media is the hot topic of the moment with more and more options available and lots of opportunities to reach shoppers. However, your marketing budget is not growing at the same pace as these opportunities! Which channels are ‘worth it’ and which are a waste of time? Which channels do you fund first?  Bobsled’s latest research suggests a better way to allocate retail media budget - by funnel stage! Go to bobsledmarketing.com, find “resources'' and sign up for the report and webinar that will be out on May 19th. Make sure you tune in to find out more! Matteo is a PPC specialist at Bobsled. He became passionate about digital advertising while studying marketing management at university and immediately started experimenting by launching his own website project and helping a friend start an ecommerce business for his clothing brand. After working for an Italian digital marketing agency, he joined Amazon where he learnt Amazon advertising in a client-facing role. Looking for more challenges and knowledge around advertising on Amazon, Matteo joined Bobsled where he had the opportunity to discover more advanced techniques and refine his skills.