Jeff and his guest Lynn Yap discuss how the businesses we lead can actually become more sustainable and more profitable at the same time. They discuss how implementing strategies to benefit the environment can also improve company culture, customer loyalty, brand equity, sense of purpose, and ultimately profitability.

Lynn Yap is the author of the book “The Altruistic Capitalist: How to Lead for Purpose and Profit.” Lynn shares how companies can create a positive impact for both people and the planet while continuing to satisfy the need to provide a return to shareholders. Lynn and Jeff discuss the difference between shareholder capitalism and stakeholder capitalism, and how to make the business case to the CFO who feels pressured to make decisions to minimize cost at the expense of sustainability.

Lynn shares about what first steps leaders can take that have not implemented strategies before. Jeff and Lynn also discuss how companies can leverage their internal and external communication strategies for better differentiation and brand equity in their niche. Lynn discusses the role the B-Corporation plays in effecting change.