Italian coffee has shaped how the world understands coffee and cafe culture. These days there is a movement to take the traditional Italian way of of getting a coffee and elevate the quality and the experience making it a truly specialty coffee experience. At the heart of that movement is Aroma Caffe todays guest, Alessandro Galtieri.  Alessandro has owned and operated Aroma Caffe since 1994 and has been a coffee professional since 1991. As he ran the cafe he began to shift it into a beacon of progressive specialty coffee amidst the traditional coffee culture landscape of his city of Bologna, Italy.  Alessandro is the 2018 and 2019 Italian Brews Cup Champion and 3rd place finisher in the 2019 World Brewers Cup. He has published several books/ manuals on professional barista work and training, is a certified SCA trainer, and is tirelessly working to serve his customers the best quality and to make them happy through coffee.  In today's conversation we will be covering his beginnings in coffee, becoming an owner, the challenge of shifting to specialty, and his vision for the future of Italian coffee culture. We cover: Learning under older traditional Italian baristas The road to owning his own bar Changing the business model to specialty coffee Training and educating both baristas and customers Experiencing resistance  to new ways from traditionalists What makes Italian coffee culture?  What is the future of Italian coffee culture The most important behaviors of a barista How loving our coffee helps its sustainability Constance and temperance  Links: Aroma Caffe on Instagram @aromacoffeelove Website: https://www.ilpiaceredelcaffe.it Alessandro's Brewers Cup Routine   Related episodes: 198 : The Evolution of the Coffee Shop w/ Prof. Jonathan Morris 205 : Inside Caffe Florian, the World’s Oldest Coffee Shop ! | Venice, Italy 019 : 10 Reasons to Love the Customer w/ Chris Deferio 299 : 5 Rules for a Successful Coffee shop Blog: The Customer of Tomorrow Visit our amazing Sponsors! www.prima-coffee.com/keys www.pacficfoodservice.com www.coffeefest.com