As marketers and entrepreneurs we all start thinking about our branding, images, videos and our website. Copy writing is almost always the last thing we think about. This mindset is killing your business. My guest Dean Edelson is a true expert that has worked writing copy and producing commercials for basically every production company in Hollywood. Dean shares his secrets to writing writing great stories and some of the biggest mistakes that are costing you millions. What you’ll Learn: How to adapt high performing copy to the latest trends in internet marketing Why the best copy is simple How color relates to your marketing message See acast.com/privacy for privacy and opt-out information.