The sales process, whether you love it or hate it, isn’t about you. It’s about the client. Sales coach Nikki Rausch says there is a right way to engage the client and close the sale.

In this episode we learn:
- sales is something you do with a client, not to a client
- how to prepare yourself for the sales process
- dog calling vs. cat calling energy
- a 5-step process for sales
- most people will not make a decision to hire you, unless you ask them
- issue a final invitation for the client to buy

Learn more on this topic and guest at:
https://businessofdesign.com/podcasts/ep-186-close-the-sale/