More often than not it’s not about the product – it’s about the relationship. Amp up your sales game whether you’re in sales by profession or not with practical ways to be successful on your own terms. How? By being human. Because, as NYT bestselling author and sales expert Andy Paul would say, ultimately you’re not selling what you know, but rather who you are.

• 8 Techniques to Get Beyond the Gatekeeper: http://pages.franklincovey.com/helping-clients-succeed-8-techniques-get-beyond-gatekeepers-p.html