40 min listen
26: YouTube on the future of TV and reshaping the UK's creative map
FromCampaign podcast
ratings:
Length:
51 minutes
Released:
Oct 15, 2020
Format:
Podcast episode
Description
Omar is joined by Gideon Spanier and Jeremy Lee to talk about the week's big stories, ad campaigns and highlights from Campaign's October Issue. Our cover story examines whether the combined impact of Brexit, coronavirus and remote working will curb London’s dominance and could lead to a reshaping of the creative map of the UK. We also look at the latest Power 100, Campaign's annual roll call of top marketers, and discuss the news that BBH and MediaCom have won the IPA Effectiveness Grand Prix for their Tesco revival over the last five years.Ben McOwen Wilson, MD of YouTube UK, also joins the podcast to talk about the future of TV and the introduction of YouTube Select, a new advertising tool that "surfaces a diverse mix of relevant content lineups and programs - each tailored to unique marketing needs." Omar and Ben discuss the demand for contextual advertising, the wealth of content on YouTube and brand safety, and his view that YouTube representing modern Britain better than traditional media.This episode was hosted by Omar Oakes and edited by Ben Londesbrough at Campaign.
Running order:1:47 - Campaign's October Issue: the new UK creative map and speaking up for the spoken word (read more)10:58 - BBH and MediaCom wins the IPA Effectiveness Grand Prix for Tesco revival (read more)15:40 - YouTube's MD Ben McOwen Wilson on YouTube and the future of TV 41:08 - Ads review, featuring: HSBC; Aunt Bessie's; and DunelmRead advertising industry news, features, and see the latest ads on campaignlive.co.uk.Follow us on Instagram: Campaign MagazineJoin our LinkedIn group
Running order:1:47 - Campaign's October Issue: the new UK creative map and speaking up for the spoken word (read more)10:58 - BBH and MediaCom wins the IPA Effectiveness Grand Prix for Tesco revival (read more)15:40 - YouTube's MD Ben McOwen Wilson on YouTube and the future of TV 41:08 - Ads review, featuring: HSBC; Aunt Bessie's; and DunelmRead advertising industry news, features, and see the latest ads on campaignlive.co.uk.Follow us on Instagram: Campaign MagazineJoin our LinkedIn group
Released:
Oct 15, 2020
Format:
Podcast episode
Titles in the series (100)
How Pixar and the National Theatre tell stories: Pixar's story supervisor Matthew Luhn, National Theatre's head of digital development Toby Coffey and virtual reality director Oscar Raby give their view on the storytelling techniques. by Campaign podcast