Host Brad Kearns talks to Joe Cohen, the founder of SelfDecode, a genetic testing service that gives customers personalized health recommendations based on their genes. Great advancements have been made with genetic testing in recent years, and running your genetic profile once allows you to apply future research advancements to your unchanging genetic profile and learn further insights. Joe describes how genetic testing can help you make the best decisions for exercise, eating, mood stability, and sleeping habits. It's important to acknowledge that self optimization should always be centered on testing, evaluating, and retesting, but knowing what direction to head with a genetic road map can be extremely valuable. For example, athletes can learn valuable insights about the antioxidant needs, methylation abilities, and muscle fiber composition to help design a training plan that they will respond to successfully. For example, Brad mentions his DNAFit report that revealed a ratio of 54% strength/power to 46% endurance in his genotype, a revelatory insight that would have helped revise his triathlon training away from a pure endurance approach that most triathletes follow to something more suited to his genetics.