In the second part of this Feature, Thomas Lotrecchiano, Co-Founder at Omigo, continues discussing the stigma that holds back more bidets in the United States, but we also get to touch on the importance of taking that leap to entrepreneurship. Caught in a bit of a crossroads, Thomas Lotrecchiano was in between continuing with an MBA in business school or getting real-life experience with his father in creating Omigo. Ultimately, Thomas picked the latter option and is glad to have done so. As a running theme in this show, we know that it’s risky being an entrepreneur but as Thomas states, “there’s always the potential Failure in everything.” It’s better to take that leap into being an entrepreneur because there’s always something to learn and that knowledge is priceless. Here's the rest of the story.    In part two, Thomas discusses: Continuing the conversation on Bidets; Allowing the consumer to make an informed decision; Why Omigo is here to stay; Adjusting to new competitors with new messaging; Breaking tradition; The two product classes of Omigo; The details in the design of Omigo; And so much more.    Join us while Ramon Vela interviews Thomas in Part 2 of this episode and listen to him share the inside story of a brand. For more on Omigo visit: https://myomigo.com/ Retention Science - RetentionScience.com