In the first part of this Feature, Thomas Lotrecchiano, Co-Founder at Omigo, talks about the many ways in which Omigo is here to break tradition. The father and son bidet company revolutionizes the way in which you handle your business by offering you a cleaner more sustainable solution. Co-Founders, Thomas, and his father started the bidet company at what seemed just the right moment. At the start of the pandemic, the impulsive buying of toilet paper left a lot of shoppers thinking "there must be a better way".  With that, Omigo found themselves in a virtual avalanche with what felt like “20x”  the number of orders. As Thomas recalls, during the first wave on March 13th they knew “something was changing.” The pandemic may have finally brought more acceptance of the Bidet in American culture but there's still a long way to go.  And Omigo is ready to keep the conversation going in order to give consumers the clean experience that they deserve. Here's their story.    In the first part, Thomas discusses Omigo and what it is; The origins of the father & son company; The importance of the Bidet; Building, promoting the concept; Creating the conversation and changing the American culture; COVID Impacts; Talking about the Bidet and why it just makes sense; And so much more.    Join us while Ramon Vela interviews Thomas in Part 1 of this episode and listen to him share the inside story of a brand. For more on Omigo visit: https://myomigo.com/ Retention Science - RetentionScience.com