As we continue our focus series on the COVID-19 crisis and it's impact on specialty coffee, we get talk someone who has been leading the charge for business agility, staff/customer safety, and creating systems to support it all. Maxwell Mooney is the Owner of the award winning shop, Narrative Coffee in Everette, WA. A past guest on the show, Maxwell consistently brings a clear, level headed, and well thought through perspective to the table. What I enjoy most about Maxwell and his leadership is the integrity that drives what he does and allows him to make tough calls.  In this conversation we will be discussing, from beginning to present day, how the crisis unfolded for him and his team. Among other things we will cover: Not joining the "Cult of hustle"  Creating and executing plans  Hospitality in every context Making tough calls for safety Managing emotional impact on staff  Leading in the midst of exhaustion and hard life circumstances  Links: www.narrativecoffee.com Founder Friday: Narrative Coffee part 1 Founder Friday: Narrative Coffee Part 2   COVID-19 Focused episodes: On a Resilient Coffee Community Hope in Difficult Times w/ Kathy Turiano General Guidance on Talking with Banks and Landlords w/ Marshall Fuss, Attorney at Law Erica Escalante, The Arrow Coffeehouse Karl Purdy, Coffee Angel in Dublin, Ireland  The Future of Retail w/ Doug Stephens Impact on the Supply Chain w/ Ricardo Pereira, COO, Ally Coffee Straight Talk for Coffee Retailers w/ The Retail Doctor, Bob Phibbs Jonathan Pascual of Taproom Coffee and Beer, Atlanta, GA Refining your Leadership and Systems in a Crisis Shift Break: Development in a Crisis Shift Break: Grace and Hight Standards Shift Break: Keep or Throw Away     Keys to the Shop Consulting: www.keystotheshop.com/consulting chris@keystotheshop.com